Top 2017 — Customers Take the Spotlight in Spots 7, 8, & 9 of the Best of Series

As 2017 starts to inch closer to an end, we find ourselves reflecting on all the projects launched over the last 12 months. Each project that we work on holds a special place for all of us here at ion. As designers, content marketers, writers, and strategists, there is simply no greater feeling than seeing our customer experiences come to life and achieve business objectives.

GE Energy Embedded Infographic

Earlier this year, we worked on an embedded infographic for GE Energy. The infographic was created to educate their audience about a hybrid power solution built in India. The content absolutely rocked; there is no other way to put it. It was informative, smart, and even at times kitschy (they said “avoid throwing shade”). We loved this experience for several reasons including the engagement points that encouraged users to interact to learn more, the bold imagery that tells the story, and the easy-to-scan copy.

Here is the link to GE Energy’s embeddable example. Please keep in mind that on the live page there is a header and footer.

Drew Bailey was Nominated for Content Marketer of the Year

This year, we worked on several projects for FedEx Small Business, and through these projects we developed a strong relationship with their Marketing Manager, Drew Bailey. In late August, we learned that Drew Bailey was nominated for Content Marketer of the Year from CMI!

Working with Drew, we were always amazed by his attention to detail, knowledge of content marketing, and his dedication to the FedEx strategy as a whole. Seeing his name on the big screen at Content Marketing World was a real highlight for us. The award ended up going to another content marketing rockstar, but being nominated is such an honor in itself and we couldn’t think of a more deserving marketer.

Customer Spotlight: FedEx LIVE!

Shortly before Drew’s nomination, we hosted a joint FedEx Small Business and ion webinar to discuss how interactive content was implemented into their content strategy program. During this webinar, we learned how interactive content helped FedEx increase conversions and provided valuable insights into what did or did not deliver and why. The webinar was one of our most attended in 2017 and included a lot of valuable information from both Drew and our Director of Customer Engagement, Audrey Ross.

We hope you enjoy viewing the webinar as it rounds out the ninth spot of the top 17 of 2017.

Stephanie Mansueto is a Content Strategist at ion interactive and blogs about interactive content at medium.ioninteractive.com.

The ion interactive enterprise SaaS platform empowers modern marketers to produce data-driven interactive content at scale and without code. ion’s marketing technology and services deliver measurable business value for hundreds of brands and agencies. ion’s platform launches, customizes and tests all types of engaging interactive digital experiences — infographics, ebooks, assessments, quizzes, lookbooks, interactive white papers, calculators, wizards and configurators. The platform delivers competitive differentiation, conversion performance and lead quality for in-house and agency teams. Connect with ion interactive on Twitter, LinkedIn, Facebook, Instagram and Medium or visit ioninteractive.com.