The Resolution That All Content Marketers Should Embrace in 2018
Oh, goodness. It’s January again, the start of another new year. And who among us can resist the urge to use the fresh start feeling that a new year brings, and create the list of things we are going to do, not do, try, or adopt as part of a “New Year, New You” attitude? It’s healthy to take stock and seek out areas for improvement or opportunity and motivate yourself to be a better version of you.
As marketers and professionals, we should embrace this attitude in our working lives as well as our personal ones. Now, I’m not a motivational speaker or a life coach, but I do talk to a LOT of content marketers every year, and I hear their stories of wild success, as well as their struggles. I’m fortunate in that the software company I work for is a content marketing platform, specifically interactive content at that, so a lot of what I see and hear tends to skew ahead of the curve in terms of what the overall content marketing industry is doing.
After some reflection on the previous year, and thinking about where I’ve seen ion’s content marketer customers totally nail it (and not), I have one critical 2018 resolution for content marketers looking to make improvements and see bigger, better, and more measurable results from their content marketing this year.
Read on to see what you need to STOP doing for bigger, better results in 2018.
Audrey Ross is Director of Customer Engagement at ion interactive and blogs about interactive content at medium.ioninteractive.com.
The ion interactive enterprise SaaS platform empowers modern marketers to produce data-driven interactive content at scale and without code. ion’s marketing technology and services deliver measurable business value for hundreds of brands and agencies. ion’s platform launches, customizes and tests all types of engaging interactive digital experiences — infographics, ebooks, assessments, quizzes, lookbooks, interactive white papers, calculators, wizards and configurators. The platform delivers competitive differentiation, conversion performance and lead quality for in-house and agency teams. Connect with ion interactive on Twitter, LinkedIn, Facebook, Instagram and Medium or visit ioninteractive.com.
