Make Your Sales Outreach Stand Out in 2018

As a Director of Sales at ion, I already know salespeople fall short when standing out among the noise.

I also know you see the same Sales emails over and over, get the same standard Sales pitch via phone or email, and get the same generic invite on LinkedIn. And I know the frustration you feel from their lack of knowledge about your business pain points and challenges.

Wouldn’t it be great if Sales could show you they understand your challenges, talk to you in terms that are relevant to you, and recommend solutions that will solve YOUR specific problems?

Wouldn’t it be great if Sales could be more personal?

Read on to learn more on how personalization can make an impact on your sales outreach in 2018.

Asa Hochhauser is Director of Sales at ion interactive and blogs about interactive content at medium.ioninteractive.com.

The ion interactive enterprise SaaS platform empowers modern marketers to produce data-driven interactive content at scale and without code. ion’s marketing technology and services deliver measurable business value for hundreds of brands and agencies. ion’s platform launches, customizes and tests all types of engaging interactive digital experiences — infographics, ebooks, assessments, quizzes, lookbooks, interactive white papers, calculators, wizards and configurators. The platform delivers competitive differentiation, conversion performance and lead quality for in-house and agency teams. Connect with ion interactive on Twitter, LinkedIn, Facebook, Instagram and Medium or visit ioninteractive.com.