Do You Have Your 2018 Interactive Content Strategy?

What does content strategy help marketers accomplish? Does it help us tell a better story or understand our audience more? Does it help us to feel confident in our design and campaign decisions? Are we taking an interactive approach?

A well-documented content strategy answers big questions like these which helps us create stronger content for our customers and prospects. So do you have your interactive content strategy ready?

Read on to learn the five approaches you should consider in your 2018 interactive content strategy.

Stephanie Mansueto is a Content Strategist at ion interactive and blogs about interactive content at medium.ioninteractive.com.

The ion interactive enterprise SaaS platform empowers modern marketers to produce data-driven interactive content at scale and without code. ion’s marketing technology and services deliver measurable business value for hundreds of brands and agencies. ion’s platform launches, customizes and tests all types of engaging interactive digital experiences — infographics, ebooks, assessments, quizzes, lookbooks, interactive white papers, calculators, wizards and configurators. The platform delivers competitive differentiation, conversion performance and lead quality for in-house and agency teams. Connect with ion interactive on Twitter, LinkedIn, Facebook, Instagram and Medium or visit ioninteractive.com.